Active Devices and SessionsĪ Session is counted when your app is used for at least two seconds, and Active Devices are those with at least one session during a given period. For information about subscriber retention, see Measuring Subscription Performance. Usage data includes only users who have agreed to share their diagnostics and usage information with you. Measure app usage - including active devices, sessions, and retention - as well as user acquisition sources for your iOS, iPadOS, macOS, and tvOS apps. For more information on generating campaign links and measuring promotions, see Measure Campaign Performance in App Store Connect Help. View the conversion rate of individual campaigns by clicking the Metrics tab, selecting Conversion Rate under Saved Views, and viewing by Campaign. Click the name of a campaign for additional details. To see how your campaigns are performing, click the Sources tab and click Campaigns to see data for Impressions, Total Downloads, Sales, and Sessions for each campaign link you’ve created. You can also measure downloads from Smart App Banners in Safari or cross-promotions in apps that use StoreKit to display your product page. If certain elements used in your campaign result in better conversion, you might choose to also use them on your App Store product page. Make links for different versions of your marketing creative - such as advertisements with different copy, calls to action, icons, characters, or screenshots - to see which results in more downloads. You can use this information to measure performance over time and understand how changes to your product page affect your conversion rate.Ĭampaign links take the user to your App Store product page, and allow you to measure the performance of each of your marketing channels (e.g., website, social media, email, paid advertising, cross-promotion in other apps).
View this data by Source Type to see which sources result in the highest conversion rate, or filter by an individual source for more detail. To quickly view your conversion rate, click the Metrics tab and select Conversion Rate from the pop-up menu. For example, if your app has 100 Unique Impressions and 50 Total Downloads, your conversion rate is 50%. A Unique Impression is counted when a customer views your app on the Today, Games, Apps, or Search tabs on the App Store, or on your product page. In App Analytics, this is measured as the ratio of Total Downloads to Unique Impressions. The conversion rate helps you understand how often users download your app after seeing it on the App Store. Learn about measuring user acquisition sources in App Store Connect Help. For details on App Referrers or Web Referrers, choose the corresponding source in the pop-up menu. There are five types of sources: App Store Browse, App Store Search, App Referrers, Web Referrers, and App Clips. A source is counted when a customer follows a link to your App Store product page. To view the number of redownloads, visit the Metrics tab and click Redownloads in the pop-up menu.įor a deeper understanding of where your downloads came from, click the Sources tab and choose a download type from the pop-up menu. To see data over a specific time period, select a custom date range.Ī Redownload occurs when a user who previously downloaded your app adds it to their device again.
App Analytics provides a general view of your First-Time Downloads, as well as breakouts by territory, device, and source. When a user downloads your app to their device for the first time, it’s counted as a First-Time Download. This metric includes First-Time Downloads of your app as well as Redownloads. App Downloadsįind out how many times your app has been downloaded - and get breakouts by territory, device, and source - by viewing Total Downloads. Measure your app downloads, App Store conversion rate, marketing campaigns for iOS, iPadOS, macOS, and tvOS apps.
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